Sep
7
2013

Michigan State’s Successful Crowdfunding Campaigns

crowdfunding_for_higher_ed

I was interviewed by Justin Ware of Bentz Whaley Flessner to discuss crowdfunding and the potential impact on philanthropy for higher education. I cannot say it better than Justin, “crowdfunding is helping the University identify more new donors and communicate the impact of philanthropy to all donors, big and small”. Check out Justin’s story and the interview to learn more about MSU’s success with crowdfunding.

Aug
15
2013

Sparty kick starts Crowdfunding at Michigan State University

spartyMakeover_site_success

Earlier this month our beloved mascot, Sparty, helped us launch the first successful crowdfunding project at Michigan State University. Sparty has helped us explore the new trending fundraising opportunity known as crowdfunding (sites like: Kickstarter, Indiegogo, Petridish, etc.) that has quickly taken the nation and higher education by storm.

Jul
10
2012

Making a Fundraising Video Email Successful

MSU 2011 Year-End Thank You Emails

Have you been trying to get a fundraising video email to work? Do you want to steward your donors while at the same time getting additional support? Have you ever wondered if any of my advice ever really works? Then keep reading!

Nov
22
2011

Now What? About Social Media at Michigan State University

msu_advancement

I was interviewed by Matt Klawitter in Nov. 2011 for his blog series on “hiring trends and possibilities in higher education and digital marketing”. I cannot say it better than Matt, “MSU is an example of social media success”. Check out Matt’s story and the interview to learn more about what makes MSU a social media success.

Apr
26
2011

Keeping Up With Graduating Students

my_names_on_senior_walk_tshirt

Today I’d like to share with you a project, that was started exactly one year ago, the Graduating Student T-Shirt or “My Name Is On Senior Walk” t-shirt program. In short it’s the number one way we have found to keep up with our graduating students and get their information before we lose touch with them.

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