Browsing articles from "March, 2008"
Mar
28
2008

Understanding Google Analytics Benchmarking

So you are sharing data and administration is asking you for all those amazing benchmarking reports that they were after. Well maybe we cannot answer all of their questions but there is still a lot of information available.

Mar
27
2008

Adopting Google Analytics Benchmarking

Well, if you haven’t heard yet Google Analytics has launched a much needed new feature called “Benchmarking”. The feature is designed to allow site administrators to compare their site to that of the industry verticals (a least as Google sees them).