So you have probably figured out that doing an ROI Calculation is an important part of any project (yes even in Higher Ed). ROI (return on investment) is a key indicator to a successful marketing campaign, especially when you are collecting money.

Check out my guest post on .eduGuru and get the inside scoop on the Arkansas Alumni Association’s Social Media Marketing efforts. The Social Marketing Campaign: Are You Social? We Are!

If you have not tried the free 4Q Survey tool by Avinash Kaushik and iPerceptions then you are behind the game. The 4Q Survey is designed to help you better understand “Why” people are coming to your site.

Well you’ve probably got a URL Redirect out there already, but are you tracking it? Why not? There is so much that you can learn and it can be quite simple, especially with Google Analytics and a little code. The most common reason for a redirect is a “Short URL” this is merely turning a really long/confusing website address into something reader friendly.

So as you may well know I’ve been looking for an answer to the question on “How to Make URL Redirects 508 Compliant”. The odd thing about it was that the answer was staring me right in the face to begin with.