Unlike what you typically find when someone is talking about social media integration/marketing campaign I’m not referring to the act of putting your message everywhere and simply shouting it to the world. This is quite a common tactic for marketing groups to say that they have done a social media campaign simply by pushing their message everywhere they possibly can. Yet, if you’ve spent a little time in the social media world you know that simply won’t suffice anymore. Instead, I took this opportunity to help the Association integrate the true value of social media, one-to-one connections, into the event and increase the understanding of why we’ve been taking this “everyone is a person” approach to our social media marketing efforts. I’m glad to say that all our efforts are continuing to pay off.
Back in October of 2010, I saw an opportunity to create a collaborative campus partnership to enhance the University of Arkansas’s 2010 Homecoming by live streaming it for everyone around the world. The project started by one of our alumni asking us to stream a pep rally earlier in the season (of course with less than 24hr notice it was not feasible) and I thought what if we could stream the Homecoming activities too? We would be able to allow alumni & friends, students, fans and anyone else interested in the University of Arkansas (yep prospective students) to watch all the 2010 Homecoming festivities.
I was interviewed & quoted by Karine Joly in her University Business column on “Getting Your E-mail in Their Inboxes” for the November/December, 2010 issue. It’s a great article on how although online communications are changing email marketing is “Not Dead Yet”.
I frequently hear concerns around the idea that e-newsletters are outdated or even unnecessary due to social media marketing efforts. Nowadays with Facebook, Twitter and blogs we can communicate more often than once a month or every other month, so are e-newsletters really fulfilling the needs for our alumni & friends? Email is NOT dead!
If you haven’t heard yet then it is with great pride that I got to attend the 2010 Association of Fundraising Professionals Northwest Arkansas Chapter Summit this year on September 9, 2010 at the Jones Center for Families in Springdale. I was invited back again this year to talk about “Social Media” and how it can be useful for fundraising professionals.