Unlike what you typically find when someone is talking about social media integration/marketing campaign I’m not referring to the act of putting your message everywhere and simply shouting it to the world. This is quite a common tactic for marketing groups to say that they have done a social media campaign simply by pushing their message everywhere they possibly can. Yet, if you’ve spent a little time in the social media world you know that simply won’t suffice anymore. Instead, I took this opportunity to help the Association integrate the true value of social media, one-to-one connections, into the event and increase the understanding of why we’ve been taking this “everyone is a person” approach to our social media marketing efforts. I’m glad to say that all our efforts are continuing to pay off.

I was interviewed & quoted by Karine Joly in her University Business column on “Getting Your E-mail in Their Inboxes” for the November/December, 2010 issue. It’s a great article on how although online communications are changing email marketing is “Not Dead Yet”.

I frequently hear concerns around the idea that e-newsletters are outdated or even unnecessary due to social media marketing efforts. Nowadays with Facebook, Twitter and blogs we can communicate more often than once a month or every other month, so are e-newsletters really fulfilling the needs for our alumni & friends? Email is NOT dead!

The alternative to the Captchas. If you haven’t already heard, I’ve come up with a solution for form spam prevention that seems “to be more effective than other ways” according to The Email Wars blog.

As most people know by now listing your email address on any website directly as a mail to link will probably result in you getting an excessive amount of SPAM or Junk Email. This is from something called email phishing, which in short means that some bot/computer is crawling web pages and adding the email@yourdomain.com to a mailing list. So what can we do to prevent this?