Browsing articles in "Email Marketing"
Sep
7
2013

Michigan State’s Successful Crowdfunding Campaigns

I was interviewed by Justin Ware of Bentz Whaley Flessner to discuss crowdfunding and the potential impact on philanthropy for higher education. I cannot say it better than Justin, “crowdfunding is helping the University identify more new donors and communicate the impact of philanthropy to all donors, big and small”. Check out Justin’s story and the interview to learn more about MSU’s success with crowdfunding.

Aug
15
2013

Sparty kick starts Crowdfunding at Michigan State University

Earlier this month our beloved mascot, Sparty, helped us launch the first successful crowdfunding project at Michigan State University. Sparty has helped us explore the new trending fundraising opportunity known as crowdfunding (sites like: Kickstarter, Indiegogo, Petridish, etc.) that has quickly taken the nation and higher education by storm.

Jul
10
2012

Making a Fundraising Video Email Successful

Have you been trying to get a fundraising video email to work? Do you want to steward your donors while at the same time getting additional support? Have you ever wondered if any of my advice ever really works? Then keep reading!

Apr
21
2011

Social Media Integration Strategy Improves the 2010 Pride of Arkansas Tour

Unlike what you typically find when someone is talking about social media integration/marketing campaign I’m not referring to the act of putting your message everywhere and simply shouting it to the world. This is quite a common tactic for marketing groups to say that they have done a social media campaign simply by pushing their message everywhere they possibly can. Yet, if you’ve spent a little time in the social media world you know that simply won’t suffice anymore. Instead, I took this opportunity to help the Association integrate the true value of social media, one-to-one connections, into the event and increase the understanding of why we’ve been taking this “everyone is a person” approach to our social media marketing efforts. I’m glad to say that all our efforts are continuing to pay off.

Jan
1
2011

University Business: Getting Your E-mail in Their Inboxes

I was interviewed & quoted by Karine Joly in her University Business column on “Getting Your E-mail in Their Inboxes” for the November/December, 2010 issue. It’s a great article on how although online communications are changing email marketing is “Not Dead Yet”.

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