Browsing articles in "Press"
Sep
7
2013

Michigan State’s Successful Crowdfunding Campaigns

I was interviewed by Justin Ware of Bentz Whaley Flessner to discuss crowdfunding and the potential impact on philanthropy for higher education. I cannot say it better than Justin, “crowdfunding is helping the University identify more new donors and communicate the impact of philanthropy to all donors, big and small”. Check out Justin’s story and the interview to learn more about MSU’s success with crowdfunding.

Nov
22
2011

Now What? About Social Media at Michigan State University

I was interviewed by Matt Klawitter in Nov. 2011 for his blog series on “hiring trends and possibilities in higher education and digital marketing”. I cannot say it better than Matt, “MSU is an example of social media success”. Check out Matt’s story and the interview to learn more about what makes MSU a social media success.

Jan
1
2011

University Business: Getting Your E-mail in Their Inboxes

I was interviewed & quoted by Karine Joly in her University Business column on “Getting Your E-mail in Their Inboxes” for the November/December, 2010 issue. It’s a great article on how although online communications are changing email marketing is “Not Dead Yet”.

Nov
22
2008

.eduGuru: Why Do We Fall Down? So That We Can Learn How to Pick Our Self Up!

Check out my guest post on .eduGuru to learn about an online business model ‘FAIL’ that we recently fixed and hopefully you can learn from it too.

Oct
15
2008

.eduGuru: The Social Marketing Campaign – Are You Social? We Are!

Check out my guest post on .eduGuru and get the inside scoop on the Arkansas Alumni Association’s Social Media Marketing efforts. The Social Marketing Campaign: Are You Social? We Are!

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