Browsing articles in "Print Production"
Apr
21
2011

Social Media Integration Strategy Improves the 2010 Pride of Arkansas Tour

Unlike what you typically find when someone is talking about social media integration/marketing campaign I’m not referring to the act of putting your message everywhere and simply shouting it to the world. This is quite a common tactic for marketing groups to say that they have done a social media campaign simply by pushing their message everywhere they possibly can. Yet, if you’ve spent a little time in the social media world you know that simply won’t suffice anymore. Instead, I took this opportunity to help the Association integrate the true value of social media, one-to-one connections, into the event and increase the understanding of why we’ve been taking this “everyone is a person” approach to our social media marketing efforts. I’m glad to say that all our efforts are continuing to pay off.

Oct
3
2008

Get More by Tracking URL Redirects

Well you’ve probably got a URL Redirect out there already, but are you tracking it? Why not? There is so much that you can learn and it can be quite simple, especially with Google Analytics and a little code. The most common reason for a redirect is a “Short URL” this is merely turning a really long/confusing website address into something reader friendly.