Browsing articles in "Social Media"
Sep
7
2013

Michigan State’s Successful Crowdfunding Campaigns

I was interviewed by Justin Ware of Bentz Whaley Flessner to discuss crowdfunding and the potential impact on philanthropy for higher education. I cannot say it better than Justin, “crowdfunding is helping the University identify more new donors and communicate the impact of philanthropy to all donors, big and small”. Check out Justin’s story and the interview to learn more about MSU’s success with crowdfunding.

Aug
15
2013

Sparty kick starts Crowdfunding at Michigan State University

Earlier this month our beloved mascot, Sparty, helped us launch the first successful crowdfunding project at Michigan State University. Sparty has helped us explore the new trending fundraising opportunity known as crowdfunding (sites like: Kickstarter, Indiegogo, Petridish, etc.) that has quickly taken the nation and higher education by storm.

Nov
22
2011

Now What? About Social Media at Michigan State University

I was interviewed by Matt Klawitter in Nov. 2011 for his blog series on “hiring trends and possibilities in higher education and digital marketing”. I cannot say it better than Matt, “MSU is an example of social media success”. Check out Matt’s story and the interview to learn more about what makes MSU a social media success.

Apr
26
2011

Keeping Up With Graduating Students

Today I’d like to share with you a project, that was started exactly one year ago, the Graduating Student T-Shirt or “My Name Is On Senior Walk” t-shirt program. In short it’s the number one way we have found to keep up with our graduating students and get their information before we lose touch with them.

Apr
21
2011

Social Media Integration Strategy Improves the 2010 Pride of Arkansas Tour

Unlike what you typically find when someone is talking about social media integration/marketing campaign I’m not referring to the act of putting your message everywhere and simply shouting it to the world. This is quite a common tactic for marketing groups to say that they have done a social media campaign simply by pushing their message everywhere they possibly can. Yet, if you’ve spent a little time in the social media world you know that simply won’t suffice anymore. Instead, I took this opportunity to help the Association integrate the true value of social media, one-to-one connections, into the event and increase the understanding of why we’ve been taking this “everyone is a person” approach to our social media marketing efforts. I’m glad to say that all our efforts are continuing to pay off.

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