Today I’d like to share with you a project, that was started exactly one year, the Graduating Student T-Shirt or “My Name Is On Senior Walk” t-shirt program. In short it’s the number one way we have found to keep up with our graduating students and get their information before we lose touch with them.

Unlike what you typically find when someone is talking about social media integration/marketing campaign I’m not referring to the act of putting your message everywhere and simply shouting it to the world. This is quite a common tactic for marketing groups to say that they have done a social media campaign simply by pushing their message everywhere they possibly can. Yet, if you’ve spent a little time in the social media world you know that simply won’t suffice anymore. Instead, I took this opportunity to help the Association integrate the true value of social media, one-to-one connections, into the event and increase the understanding of why we’ve been taking this “everyone is a person” approach to our social media marketing efforts. I’m glad to say that all our efforts are continuing to pay off.

Check out my guest post on .eduGuru to learn about an online business model ‘FAIL’ that we recently fixed and hopefully you can learn from it too.

If you have not tried the free 4Q Survey tool by Avinash Kaushik and iPerceptions then you are behind the game. The 4Q Survey is designed to help you better understand “Why” people are coming to your site.

Well you’ve probably got a URL Redirect out there already, but are you tracking it? Why not? There is so much that you can learn and it can be quite simple, especially with Google Analytics and a little code. The most common reason for a redirect is a “Short URL” this is merely turning a really long/confusing website address into something reader friendly.