Sep
7
2006

DO-NOT-EMAIL Registry…

Well, if you haven’t heard yet there is talk both on the National Level and the State Level to create a DO-NOT-EMAIL Registry which would be similar in nature to the DO-NOT-CALL Registry only governing email instead.

For the Official Report to Congress download http://www.ftc.gov/reports/dneregistry/report.pdf.

WARNING: There currently is no DO-NOT-EMAIL Registry or List. Do NOT sign up for one if you find it. The list is most likely fake and being used as an email parsing tool for some SPAMMER.

First thing is to explain the general purpose of the DO-NOT-EMAIL Registry. This registry similar in nature to that of the DO-NOT-CALL Registry would act as a legal document allowing mass email marketers to be sued (for monetary value) by individuals and or companies that continue to receive UNWANTED email. That is the big issue here, UNWANTED, since all unwanted email could potentially be considered SPAM taking this broad category is about the only way for this Registry to work.

Although I am totally in agreement with starting a DO-NOT-EMAIL Registry and would probably sign up without hesitation, there are still some things to consider. There of course are two different sides to the argument and I happen to be smack in the middle of both. I happen to work for a company that uses mass email communications in compliance with the CAN-SPAM Act of 2003 and all other amendments and “helpful” rules that we can find. However, I also happen to be an individual that receives around 500+ SPAM emails a day (thank god I don’t use that account for much anymore).

The issue from the corporate point of view is that we (legitimate e-mailers that have been and are still trying to keep to the letter of the law) should not be penalized for the bad guys. What I am referring to here is the cost of the DO-NOT-EMAIL Registry; there currently are some Registries at the state levels which are a buy-in type list. That does not work for me, the companies are trying hard to prevent SPAM and now they have to buy this list as well (I don’t think so). If we (the world) are going to create DO-NOT-CONTACT Registries, then the Registry must be a free-use tool so that everyone will have access to it or it just seems like someone is simply trying to make money.

Okay so what about the Flaw to the system then? From the individual side it would seem odd to just give out the list to companies because then it would become the DO-SPAM listing rather than a DO-NOT. SPAMMERS could then turn around and use the list in the inverse effect to confirm that the email address are valid and then dump even more SPAM to those addresses.

Thus, we come the final point I have to make which is that everyone will have to be considered illegitimate mass e-mailers (SPAMMERS) in order for this list to work appropriately. Although we could trust a large majority of people to do the right thing it is the few people that won’t that run it for the rest. But perhaps there could be some way to work in a substantial fee if someone were to email someone on the DO-NOT-EMAIL Registry and then increase that fee big time if they (the e-mailers) had already received the DO-NOT-EMAIL list.

As you can tell this is going to take some careful consideration on Congresses part, since the spamming industry creates millions of dollars daily I’m not 100% sure that financial fees would stop the SPAM. So I suggest that everyone stay on their twos and keep a watch on this one, because congress is going to need our help to figure it out.

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