Comments on: Keeping Up With Graduating Students http://www.paulprewitt.com/keeping-up-with-graduating-students.php Higher Ed. Marketing & Communications Strategy Tue, 26 Apr 2011 21:12:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Paul Prewitt http://www.paulprewitt.com/keeping-up-with-graduating-students.php/comment-page-1#comment-29 Paul Prewitt Tue, 26 Apr 2011 21:12:00 +0000 #comment-29 Matt, That is interesting as our campus IT group did a study and found that most students forward or disregard their University email address while on campus. Thus, I would agree with you and that we need to get the other one instead. One thing I forgot to mention is that the web form prevents the use of a University email address in the "Non University Email" box. This pretty much forces them to give us their GMail or other account as you mentioned. And with the coupon going to it we know they "can" check it. The thought about assigning a direct value per record update is interesting but we've never done that here. I could see the value behind it (justifying a directory update project, bio update pieces, etc.). However, I agree with you that it would be tricky to get the right values set and then you'd need to create some sort of industry standard for comparison. That could be a fun thing to play with though. Matt,

That is interesting as our campus IT group did a study and found that most students forward or disregard their University email address while on campus. Thus, I would agree with you and that we need to get the other one instead.

One thing I forgot to mention is that the web form prevents the use of a University email address in the “Non University Email” box. This pretty much forces them to give us their GMail or other account as you mentioned. And with the coupon going to it we know they “can” check it.

The thought about assigning a direct value per record update is interesting but we’ve never done that here. I could see the value behind it (justifying a directory update project, bio update pieces, etc.). However, I agree with you that it would be tricky to get the right values set and then you’d need to create some sort of industry standard for comparison. That could be a fun thing to play with though.

]]> By: Matt Lindsay http://www.paulprewitt.com/keeping-up-with-graduating-students.php/comment-page-1#comment-28 Matt Lindsay Tue, 26 Apr 2011 20:56:00 +0000 #comment-28 A great idea and a great post. I work at George Washington University, which recently instituted email for life BUT I find from anecdotal evidence that folks frequently come to disregard their university-provided email. Its all about getting that GMail account that they are really using. This is a well thought out idea, I like the online form and integration of the QR code as well as the little tidbits of information you included. ONE QUESTION: - Do you have a value assigned to updated contact information? That is, if you say that every good updated address is worth $5 you can say 700 addresses are valued at $3,500 and then compare that with your cost outlay. I think there is a lot of guesswork in assigning a value to contact information but some institutions like to think this way. Thanks for the tip Paul! - Matt Lindsay George Washington University Office of Alumni Relations (http://alumni.gwu.edu) Association for Social Media and Higher Education (http://www.socialmediahighered.com) A great idea and a great post. I work at George Washington University, which recently instituted email for life BUT I find from anecdotal evidence that folks frequently come to disregard their university-provided email. Its all about getting that GMail account that they are really using. This is a well thought out idea, I like the online form and integration of the QR code as well as the little tidbits of information you included.

ONE QUESTION:
- Do you have a value assigned to updated contact information? That is, if you say that every good updated address is worth $5 you can say 700 addresses are valued at $3,500 and then compare that with your cost outlay.
I think there is a lot of guesswork in assigning a value to contact information but some institutions like to think this way.

Thanks for the tip Paul!

- Matt Lindsay
George Washington University Office of Alumni Relations (http://alumni.gwu.edu)
Association for Social Media and Higher Education (http://www.socialmediahighered.com)

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