Browsing articles tagged with " Friendraising"

Keeping Up With Graduating Students

Today I’d like to share with you a project, that was started exactly one year ago, the Graduating Student T-Shirt or “My Name Is On Senior Walk” t-shirt program. In short it’s the number one way we have found to keep up with our graduating students and get their information before we lose touch with them.


Social Media Integration Strategy Improves the 2010 Pride of Arkansas Tour

Unlike what you typically find when someone is talking about social media integration/marketing campaign I’m not referring to the act of putting your message everywhere and simply shouting it to the world. This is quite a common tactic for marketing groups to say that they have done a social media campaign simply by pushing their message everywhere they possibly can. Yet, if you’ve spent a little time in the social media world you know that simply won’t suffice anymore. Instead, I took this opportunity to help the Association integrate the true value of social media, one-to-one connections, into the event and increase the understanding of why we’ve been taking this “everyone is a person” approach to our social media marketing efforts. I’m glad to say that all our efforts are continuing to pay off.


Social Media & Fundraising Round Table at the 2010 AFP Northwest Arkansas Chapter Summit

If you haven’t heard yet then it is with great pride that I got to attend the 2010 Association of Fundraising Professionals Northwest Arkansas Chapter Summit this year on September 9, 2010 at the Jones Center for Families in Springdale. I was invited back again this year to talk about “Social Media” and how it can be useful for fundraising professionals.