I frequently hear concerns around the idea that e-newsletters are outdated or even unnecessary due to social media marketing efforts. Nowadays with Facebook, Twitter and blogs we can communicate more often than once a month or every other month, so are e-newsletters really fulfilling the needs for our alumni & friends? Email is NOT dead!

Check out my guest post on .eduGuru and get the inside scoop on the Arkansas Alumni Association’s Social Media Marketing efforts. The Social Marketing Campaign: Are You Social? We Are!